A style study — not a real store, not affiliated with Diesel · more
Diesel tea study

Chinese tea · industrial red

If Diesel made a tea shop

Tea presented like denim: heavy, functional, unbothered by delicacy.

Diesel-style design for a Chinese tea

Tea by category

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 teas

Wear the study

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

What this is

Fire-engine red, black, workwear geometry. We took a real catalogue of thirty-four single-origin Chinese teas and asked what happens to a quiet product in a loud visual language. Every design shows real tea — only the environment is borrowed. This is research about packaging and perception, not a store.